Tag Archives: WPP

Top Marketing Agencies in Atlanta for Q3 2015

Yesterday I published the 2015 update to the Top Marketing Agencies in Atlanta. It had been a year since the previous update and a lot has changed over the past 12 months! Below is the most current view into network and independent agencies in our market.

Changes include:

  • WPP Network
    • Removed Grey (Atlanta office previously closed)
    • Maxx Marketing (Atlanta office previously closed)
  • Publicis Network
    • Removed Nurun (Atlanta office absorbed by Razorfish)
    • Added Sapient (acquired by Publicis)
  • Omnicom Network
    • Removed Javelin
    • Added Organic Inc. (opened office in Atlanta)
  • IPG Network
    • Removed Octagon (Atlanta office previously closed)
    • Removed Shopper Sciences (Atlanta office previously closed)
    • Removed UM (Atlanta office previously closed)
  • Independent Agencies
    • Added Chemistry (formerly TG Madison; acquisition)
    • Removed FuseIdeas (closed office)
    • Removed Never Without (disqualified)
    • Removed Sizmek (agency pivoted, became a products company)
    • Added Swarm Agency
    • Removed Titan (closed office)

Since I regularly get asked why an agency is not on the list/how an agency get appear on the list:

A) Criteria:
Member agencies of the major networks (e.g.: WPP, Omnicom, Publicis, IPG, Dentsu, MDC Partners) are automatically included based on publicly available information. Independent agencies are added based on the following qualifications:

  • Number of employees (15+)
  • Annual revenue ($3M+)
  • Prior history of digital marketing campaigns
  • Quarterly updates regarding new clients/engagements

NOTE: The slide represents a consolidated list of the top agencies. Additional criteria may/will be used reach this objective.

B) Corrections/Updates:
If find an error or would like to be considered, please contact me at my work email address (ttishgarten at arke dot com). You may also want to subscribe to my Agency Digest email list to receive noteworthy news about Atlanta agencies and updates regarding this slide. NOTE: This is a low volume list:


If you have any other feedback, please leave it below in the comments. I hope that you find this slide to be as valuable as I have.

Top Marketing Agencies in Atlanta for Q1 2014

Late yesterday I published the new Top Marketing Agencies in Atlanta slide. This version represents a current view of network and independent agencies in our market. Here are few highlights that I want to call to your attention:

  • Added 2 Networks: Dentsu and MDC Partners.
  • Removed Engauge. It was acquired last year by Zenith Optimedia Publicis (full disclosure: Engauge was my prior employer).
  • Added several PR firms to the Independent agency category.
  • Added Brighwave Marketing and Nebo. Both were previously left off.

I also want to clarify two things regarding this slide:

A) The selection process:
For agencies that are a part of the major networks (e.g.: WPP, Omnicom/Publicis, IPG, Dentsu, MDC Partners), I simply consolidated public information. For independent agencies, I used the following qualifications:

  • Number of employees (15+)
  • Annual revenue ($3M+)
  • Prior history of digital marketing campaigns
  • News regarding new clients/engagements

The objective is to eventually consolidate the list to 100 agencies. Additional criteria may/will be used reach this objective.

B) Corrections/Updates:
If find an error or would like to be considered, please contact me at my work email address (ttishgarten at arke dot com). You may also want to subscribe to my Agency Digest email list to receive noteworthy news about Atlanta agencies and updates regarding this slide. NOTE: This is a low volume list:


And finally, there are a couple of up and coming agencies that are rapidly growing that didn’t make the cut this round:

  • Sandbox. This agency started late last year and already built an impressive client portfolio. It is run by Donovan Panone and Carla Paschke, two former colleagues of mine.
  • FortyFour Digital. This agency started early last year. It is run by Adam Roe and Thomas Frank.

If you have any other feedback, please leave it below in the comments. I hope that you find this slide to be as valuable as I have.

Changes to Atlanta’s ad agency landscape

With the recent announcements of the Publicis and Omnicom merger and the acquisition of Engauge, my former digital agency, by Publicis/ZenithOptimedia Group, I realized that my slide of the most notable agencies in Atlanta (see post here) was overdue for an update. You can view the slide below or access it on Slideshare.

NOTE: As an added bonus for those that download the slide, the logo for each agency links to the respective website.