Tag Archives: user preferences

A hard lesson learned on user preferences and search engines

As a technologist who’s focused on marketing, I love stats (short for statistics) because they help me tell a story. But as a former researcher, I’m very familiar with the famous quote by humorist Mark Twain:

“Facts are stubborn, but statistics are more pliable.”

At last night’s AiMA event on search engine strategies, the speakers referenced a study where users showed no significant preference to Bing or Google. After a short web search (via Google), I found the research paper by the Catalyst Group (see below). In the study, users reported that they wouldn’t switch from their current search engines even though Bing possessed some favorable improvements to Google. Continue reading