Tag Archives: iPhone

I am not buying it on an iPhone

Mobile ShoppingThe overwhelming evidence of consumers shifting to mobile is forcing brands to quickly evaluate how to incorporate tablets and smartphones into their digital strategy. Nielsen research showed that 46 percent of US mobile consumers had smartphones as of Q42011, and that figure has continued to quickly grow. In fact, a recent study by IDC revealed that more people in the United States will access the web via mobile devices than via wireline computers by 2015. The drive to mobile begs the question: what’s the best path to monetize mobile?

According to research by Adobe, tablet users spend over 50% more on online purchases when compared with smartphone users. Adobe analyzed roughly 16.2 billion online transactions from 150 top U.S. retailers in 2011 for the study. Additionally, the report concluded that tablet users are three times more likely to make a purchase than smartphone users. The findings are not surprising when considering that the browser on a tablet is more similar to one a PC than on a smartphone. For example, in-line videos on an iPad do not play within a native player as they do on an iPhone. Essentially, the display size on the smartphone, which is typically 3.5″ to 4.7″ does not provides enough room for a user to view a website. Thus, the smartphone is relegated to in-aisle product comparisons experiences whereas the full-form tablets are used for in-home browsing and purchases.

The study demonstrates that brands need to look beyond a one-size-fits-all for mobile screens. Instead, brands need to consider guiding visitors from one screen to the next. While brands can certainly hope that visitors will naturally shift from an in-aisle, smartphone-browsing experience to an at home, full-website shopping experience on a tablet or a desktop, they can instead take advantage of in-app purchases to more easily convert visitors into customers. But in the next two years, brands should also expect to fine-tune their mobile strategies as the display size on smartphone devices expands. For example, Samsung is rolling out the Galaxy Note in Q1 2012 which will feature a whopping 5.3″ display. As these devices become more commonplace, the blurring line between smartphones and tablets will drive consumers to complete their purchase with their smartphones.

Debating whether to upgrade to an iPhone 4S

I am a proud owner of an iPhone 3GS. Well, in truth I was a proud owner until my two and half year old smartphone considerably slowed down when I upgraded it to iOS 5.x. The upgrade noticeably degraded the responsiveness of my mail client and web browser where each each screen tap made reading an email or searching a website so painstakingly slow that the iPhone became essentially unusable!iPhone-4s vs. Samsung Galaxy S II

For more than two weeks I’ve been testing the iPhone 4S and researching my options and I’ve decided to go with the Samsung Galaxy S II, an Android-powered phone. Why turn my back on Apple when the iPhone is king? Here are the 5 reasons why the Galaxy is better smartphone (in no particular order):
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New iOS terms of use embraces third party development, advertising platforms

Puppet On StringsThe iPhone developers were walking around the office yesterday with smiles on their faces. Not only was it Friday but news spread that the iOS terms of service drama was over. In case you missed it, Apple reversed course on the decision to force developers into using Xcode/Objective-C. They issued a press release that outlined new terms that allow developers to:

  • Use third party development platforms, such as MonoTouch and Appcelerator, to create iPhone applications. In a blog post on the decision, Jeff Haynie signaled that Appcelerator was in the clear and thanked developers for their continued support.
  • Use mobile advertising platforms other than iAds/Quattro. Google was also gushing about the new terms of service and how the mobile community will benefit by having multiple platforms in the mix.
  • Use third party mobile analytics platforms, such as flurry, motally (now owned by Nokia) and Distimo.

On the third point however, the new terms reinforced the need for developers to respect user privacy. Continue reading