Tag Archives: Digital Agencies

Top Marketing Agencies in Atlanta for Q1 2014

Late yesterday I published the new Top Marketing Agencies in Atlanta slide. This version represents a current view of network and independent agencies in our market. Here are few highlights that I want to call to your attention:

  • Added 2 Networks: Dentsu and MDC Partners.
  • Removed Engauge. It was acquired last year by Zenith Optimedia Publicis (full disclosure: Engauge was my prior employer).
  • Added several PR firms to the Independent agency category.
  • Added Brighwave Marketing and Nebo. Both were previously left off.

I also want to clarify two things regarding this slide:

A) The selection process:
For agencies that are a part of the major networks (e.g.: WPP, Omnicom/Publicis, IPG, Dentsu, MDC Partners), I simply consolidated public information. For independent agencies, I used the following qualifications:

  • Number of employees (15+)
  • Annual revenue ($3M+)
  • Prior history of digital marketing campaigns
  • News regarding new clients/engagements

The objective is to eventually consolidate the list to 100 agencies. Additional criteria may/will be used reach this objective.

B) Corrections/Updates:
If find an error or would like to be considered, please contact me at my work email address (ttishgarten at arke dot com). You may also want to subscribe to my Agency Digest email list to receive noteworthy news about Atlanta agencies and updates regarding this slide. NOTE: This is a low volume list:

And finally, there are a couple of up and coming agencies that are rapidly growing that didn’t make the cut this round:

  • Sandbox. This agency started late last year and already built an impressive client portfolio. It is run by Donovan Panone and Carla Paschke, two former colleagues of mine.
  • FortyFour Digital. This agency started early last year. It is run by Adam Roe and Thomas Frank.

If you have any other feedback, please leave it below in the comments. I hope that you find this slide to be as valuable as I have.

There are more agencies in Atlanta than you think!

The number of marketing agencies in Atlanta is big. I just didn’t realize how big until we put the following slide together. It shows that there’s an impressive number of independent and network-owned agencies in our market!

It is certainly exciting, especially when you consider that internet ad spending is expected to grow at a rate of 18.1% this year (according to AdAge). And as digital outpaces spending in all other categories, these agencies are going to just kill it.

So if you’re on the agency side, just take a deep breath and get ready for the fun to begin!