Brands are constantly told by marketers that Facebook is a ‘must have’ and that they should focus on increasing their fan base (aka getting users to click on the ‘Like’ button for their brand). The go-to tactic for increasing ‘Like’ activity is to introduce promotions — typically a discount offer. These promotions are typically served through the Facebook Tab and are powered by custom applications that developers build. Since brands are eager to create these apps, Facebook has posted a set of policies on acceptable application behaviors.
Below are the 6 policies most commonly violated that will result in your app getting banned: