Google stirred up a hornet’s nest recently when it announced that Gmail now cached images within emails. While image caching improves the user experience, the email marketing community scrambled to understand how caching impacts image downloads, which serve as the mechanism for tracking email open activity. After reviewing the responses from several notable email service providers, including Campaign Monitor, Constant Contact, ExactTarget, MailChimp, and Responsys, it appears that the overall change is positive for email marketers.
Here are the 5 things that you need to know:
interest obsession of tracking my workout activity recently pushed me to look for wearable exercise gear. I pre-ordered the Fitbit Flex in early February but it had not shipped. When my Ironman watch died a couple of weeks ago, I searched for a device that could display time and I settled on the Nike+ FuelBand.
The Nike FuelBand is simply a fancy pedometer. Like the Fitbit Flex and Jawbone Up, it tracks your movement using an accelerometer. It also dispenses “fuel” points based on your activity using a proprietary algorithm. No — it isn’t about how often you shake your wrist — but the more active you are, the more fuel points you earn! I’ve worn the Nike FuelBand now for two weeks and I’ve rarely taken it off. In comparison, I would take my watch off and lay it on my desk at the beginning of each day alongside my iPhone.
Last Saturday morning, I posted a picture of my coffee mug (with coffee in it) on Facebook. Didn’t use Instagram or filter — and I didn’t think anything of it until I saw this video last night. I hadn’t realized that I overshared but now that I know, I promise that I won’t do it again!
Thanks to Mara Mazzoni for sharing this video with me.