interest obsession of tracking my workout activity recently pushed me to look for wearable exercise gear. I pre-ordered the Fitbit Flex in early February but it had not shipped. When my Ironman watch died a couple of weeks ago, I searched for a device that could display time and I settled on the Nike+ FuelBand.
The Nike FuelBand is simply a fancy pedometer. Like the Fitbit Flex and Jawbone Up, it tracks your movement using an accelerometer. It also dispenses “fuel” points based on your activity using a proprietary algorithm. No — it isn’t about how often you shake your wrist — but the more active you are, the more fuel points you earn! I’ve worn the Nike FuelBand now for two weeks and I’ve rarely taken it off. In comparison, I would take my watch off and lay it on my desk at the beginning of each day alongside my iPhone.
We tend to buy based on the recommendations of close friends — and social media plays a critical role in this process. According to a recent survey by Market Force, 81% of consumers indicated that friends’ social media posts directly influenced their purchase decision. In looking at the various social networks, Pinterest is as popular as Twitter (and lags Facebook) yet it hasn’t around as long (according to Pew Research Center). On the flip side, Pinterest pins generate fewer subsequent page views and shorter timespans (according Copyblogger Media). And based on my analysis below, I’ve found that Pinterest also fails to refer local site traffic — the kind that brings recommendations from friends.
The number of marketing agencies in Atlanta is big. I just didn’t realize how big until we put the following slide together. It shows that there’s an impressive number of independent and network-owned agencies in our market!
It is certainly exciting, especially when you consider that internet ad spending is expected to grow at a rate of 18.1% this year (according to AdAge). And as digital outpaces spending in all other categories, these agencies are going to just kill it.
So if you’re on the agency side, just take a deep breath and get ready for the fun to begin!