About this blog
These are simply my thoughts and ideas regarding the impact of technology on marketing. I’m primarily interested in Web Content Management, mobile, eCommerce, online retail, social media, analytics and life with technology. The posts on this blog are reflections of my own views and not my employer. I hope that you find these informative, entertaining, and enjoyable.
In 2000, I left my career in academia for a technology-focused position in the private sector. For seven years, I worked within the Marketing and IT departments at a large telecommunications company called Premiere Global Services based in Atlanta where I oversaw the global web presence of our corporate website. I lead an international team of webmasters to promote our brand across more than 23 countries/languages. As the Director of Web Services, I set the design standards, usability and functionality guidelines for our website while evaluating emerging technologies for use on the web.
In 2007, I left my client-side career to work for a leading interactive marketing agency called Spunlogic, which was later acquired by a private equity firm and became Engauge. At Engauge, I was managed the technology department which was composed of 25+ front and back-end engineers focused on innovation. As the VP of Technology, I was responsible driving the technology strategy and operations of the department.
In 2011, I left agency to join an up-and-coming technology consultancy called Arke Systems.
As the Solutions Architect at Arke, I help interactive agencies implement commercial CRM and WCM (Web Content Management) platforms and deliver custom technology solutions.