In the last two weeks I’ve been asked what is the difference between Google Analytics Standard vs. Premium. It seems that the information is scattered throughout the Google marketing site, general support and developer support sites. I searched and I couldn’t find a good, up-to-date, side-by-side comparison of the most important features of both platforms so I decided to take a crack at it. Hope that this helps you in determining which version is right for you!
|Data limits per month:||Up to 10M hits||Up to 1,000M hits*||Every interaction with your site is seen as a single hit. Google will not guarantee data collection above this point. *Tiered pricing available for those above 2B hits.|
|Data limits per user session:||500 hits||Unknown|
|Download un-sampled reports:||N/A||< 3M rows||Un-sampled Reports are only available in Premium accounts.|
|Sampling limits:||< 500k rows||< 3,000k rows|
|Custom variables:||Up to 5 per page||Up to 50 per page|
|Goals:||Up to 20 per view||Up to 20 per view|
|Data processing time:||24-48 hours||4 hours||Standard accounts that send more than 200k visits per day to Google Analytics will result in the reports being refreshed only once a day. Daily processing begins at 12:00 UTC and continues for approximately 10 hours.|
|Support team:||N/A||Dedicated account manager|
Last updated: 10/31/2013
What additional factors should I have included in the Google Analytics standard and Premium analysis above?