The number of marketing agencies in Atlanta is big. I just didn’t realize how big until we put the following slide together. It shows that there’s an impressive number of independent and network-owned agencies in our market!
It is certainly exciting, especially when you consider that internet ad spending is expected to grow at a rate of 18.1% this year (according to AdAge). And as digital outpaces spending in all other categories, these agencies are going to just kill it.
So if you’re on the agency side, just take a deep breath and get ready for the fun to begin!