By now, I expect that you’ve heard about the viral video that has reinvigorated the Old Spice brand. I have to hand it to the ad agency Wieden & Kennedy for showing everyone that the adage “if at first you don’t succeed, try, try again” works. According to Mashable, they reformulated and re-released the original video (initially produced in February) and developed almost 200 unique video responses to the social media buzz. These personalized videos generated even more buzz and eventually drove video views through roof.
Being in the service industry, I regularly read blogs about happenings in the business world. And every blue moon I get to read a good business book.
One book that I just finished reading is Delivering Happiness: A Path to Profits, Passion, and Purpose, written by Zappos.com CEO Tony Hsieh. The book chronicles Tony’s entrepreneurial journey from his first successful business where he sold mail-ordered button to the rise of Zappos.com and subsequent sale to Amazon. Throughout the book, Tony weaves in mini-lessons on what made things work (and what caused things to fail at times). Since the book is about delivering profits, passion, and purpose, I wanted to highlight a few lessons that struck a cord with me about running a business (or a team):